WHO CARES?  LAWRENCE MICHALCHUK CARES.

“We have a responsibility to make things right.”

Meet Lawrence Michalchuk

Conservation to me is not all about one species.  It’s about all species.

Lawrence lives in the remote community of Bella Coola, BC.  He has spent the last 35 years working in fisheries, is a husband, father to two children, and an avid outdoorsman.