WHO CARES?  JAKE BERANEK CARES.

"We need to start managing with science rather than emotions."

Meet Jake Beranek

I’ve lived in the Elk Valley area my whole life. I've seen the animal populations rise and fall drastically.

Jake grew up in Elkford, BC surrounded by the hunting community.  Ever since he was 2-years old, he’s been spending time at his uncle’s guide camp…and pestering his dad and uncle to take him along when they’re hunting or guiding.   

Now in his third year of engineering at Okanagan University, he can’t wait to finish the program so that he can follow in his dad’s, uncle’s, and grandfather’s footsteps and start his own guiding career.